If you think of an emotional brand in the motorcycle market Ducati will come to your mind. The italian traditional brand is puristic design combined with perfect technology. With the main attention on powerful motors and the uncompromising monocoque structure Ducati has still proven the predominance in the segment of Supersport Motorcyles.
In the course of the intergation as a new brand in the
VW-Group, Ducati pushed the winning of new and well-funded target groups. The detailed examination with the existing and potential target groups based on a valid data fundament was the base for the development. We supported Ducati with the building of an established client data base and sharpend their eye for the appreciation of milieu and customer structures.