Synthesis of brain and power
During the last years nobody shaped the boxing sport like Vitali and Wladimir Klitschko. The two brothers achieved everything from the sporting view – a novelty in boxing is their promotion in the field of sports sciences. As brand ambassadors they act for numerous companies and make their positive image accessible for other brands. Utilising this positive image of the brand "Klitschko" has been the motivation for our cooperation.
In collaboration with Peter Wippermann from Trendbuero Hamburg and the Klitschko Management Group we developed a product concept for a sustainable alignment for the brand „Klitschko“, based on the in advanced developed brand identity with a "Klitschko brand bible" and the associated brand positioning for the setup of a product portfolio we push continuously.
Another result of our new collaboration in the field of product development, the Wladimir Klitschko Boxing shoe, could first be seen at the World Championship fight Wladimir Klitschko vs. Alex Leapai.