EMPATHIC INSIGHTS

Value-based 

Customer Segmentation

Wir helfen unseren Kunden die Bedürfnisse und Werte strategischer Zielgruppe zu verstehen und auf Grundlage unserer detaillierten Segmentierung die richtigen Entscheidungen zu treffen.

 

To this end, we have collected numerous data for the most important markets worldwide and developed market-specific segmentations

based on this data and bundled them under the product name Clåss®.

 

BUSINESS INTELLIGENCE 

Brand Architecture

and Naming

As an essential part of strategic positioning, we develop enduring names and brand architectures for our clients.

Porsche-1.png
Studie-2_edited.png

 

ANALYTICS

Social Studies

We want to thoroughly understand the things that are happening around us, so we regularly research our own topics on social phenomena and share the findings with all who are interested.

PROJECTS

AdobeStock_271690720.jpeg

 

CULTURAL RESEARCH

Customer Life

Environments and

Future Research

We use our data to interpret the signs of the times and derive analytical forecasts on customer behavior. Be it in the areas of society, health, consumption, nutrition or mobility.

PROJECTS

 

INFORMATION DESIGN

UI Business Tools and Data Visualization

Not only do we collect data, but we also specialize in visualizing complex content in a simple and understandable way.

We create interactive online and offline applications and presentations for our customers.   

PROJECTS